Are you ready to FliP from a leader-centic to a partner-centric approach?

An illustration of DNA with strands "Followership" and "Leadership" intertwined

We are on a mission to bring leadership thinking into the 21st century. Our radically different approach recognizes that…

⦁ followership AND leadership are equally important

⦁ we all do both roles

⦁ the roles are dynamic

⦁ and the skills for each role are distinct.

A Product shot of Marc and Samantha book, "Leadership is Half the Story"

It all begins with an idea.

Can you imagine a choreographer only training one dancer to lead while their partner sits in the lobby staring at the wall? Yet we do this all the time in organizations. Half the partnership is missing!

Leadership is Half the Story introduces the first model to seamlessly integrate leadership, followership, and partnerships. This research-backed, field-tested book contributes many new ideas and practical advice for everyone - from CEO to HR director to front-line manager to consultant.

All of us lead, not just those with the formal title. All of us follow, not just front-line staff. This empowering perspective opens us leadership to everyone, normalizes followership, and enables more productive and innovative collaborations.

Marc and Samantha give us a category-busting book that "practically glows with energy and vision," according to Marshall Goldsmith, world’s top ranked executive coach and best-selling author of What Got You Here Won’t Get You There and more.

Leadership Is Half The Story is available at most bookstores and directly from University of Toronto Press. Reach out if you are interested in a bulk purchase.